Cubico
X
Cerave
CeraVe Fantasy Worlds
Dry and oily skin brought to life as immersive landscapes — teaching kids through playful environmental storytelling.
Cubico
X
Cerave
CeraVe Fantasy Worlds
Dry and oily skin brought to life as immersive landscapes — teaching kids through playful environmental storytelling.
Cubico
X
Cerave
CeraVe Fantasy Worlds
Dry and oily skin brought to life as immersive landscapes — teaching kids through playful environmental storytelling.
Our Process
Challenge
How can a skincare brand educate young players about skin health in a way that’s fun and memorable?
Solution
We transformed dermatological concepts into interactive Obby courses—each themed around dry, oily, and acne-prone skin. Vibrant visuals, creative obstacles, and playful mechanics made learning feel like an adventure.
Impact
Players completed millions of runs, engaging with CeraVe’s key brand messages in a new format. The experience turned skincare education into an exciting game, increasing awareness and affinity among Gen Z audiences.
Our Process
Challenge
How can a skincare brand educate young players about skin health in a way that’s fun and memorable?
Solution
We transformed dermatological concepts into interactive Obby courses—each themed around dry, oily, and acne-prone skin. Vibrant visuals, creative obstacles, and playful mechanics made learning feel like an adventure.
Impact
Players completed millions of runs, engaging with CeraVe’s key brand messages in a new format. The experience turned skincare education into an exciting game, increasing awareness and affinity among Gen Z audiences.
Our Process
Challenge
How can a skincare brand educate young players about skin health in a way that’s fun and memorable?
Solution
We transformed dermatological concepts into interactive Obby courses—each themed around dry, oily, and acne-prone skin. Vibrant visuals, creative obstacles, and playful mechanics made learning feel like an adventure.
Impact
Players completed millions of runs, engaging with CeraVe’s key brand messages in a new format. The experience turned skincare education into an exciting game, increasing awareness and affinity among Gen Z audiences.
