Cubico
X
Esteé Lauder
Estée Lauder Showcase
An elegant 3D presentation of beauty and luxury — a refined digital stage for a global icon.
Cubico
X
Esteé Lauder
Estée Lauder Showcase
An elegant 3D presentation of beauty and luxury — a refined digital stage for a global icon.
Cubico
X
Esteé Lauder
Estée Lauder Showcase
An elegant 3D presentation of beauty and luxury — a refined digital stage for a global icon.
Our Process
Challenge
How can a luxury beauty brand connect with younger generations while staying true to its heritage of elegance and refinement?
Solution
We built a virtual showroom in Roblox, where players could interact with Estée Lauder’s iconic products inside a sleek, modern environment. The space blended brand history with digital innovation, creating a refined yet playful experience.
Impact
The showcase expanded Estée Lauder’s reach to new audiences, strengthened its digital presence, and redefined luxury branding in the metaverse—making beauty exploration interactive, social, and unforgettable.
Our Process
Challenge
How can a luxury beauty brand connect with younger generations while staying true to its heritage of elegance and refinement?
Solution
We built a virtual showroom in Roblox, where players could interact with Estée Lauder’s iconic products inside a sleek, modern environment. The space blended brand history with digital innovation, creating a refined yet playful experience.
Impact
The showcase expanded Estée Lauder’s reach to new audiences, strengthened its digital presence, and redefined luxury branding in the metaverse—making beauty exploration interactive, social, and unforgettable.
Our Process
Challenge
How can a luxury beauty brand connect with younger generations while staying true to its heritage of elegance and refinement?
Solution
We built a virtual showroom in Roblox, where players could interact with Estée Lauder’s iconic products inside a sleek, modern environment. The space blended brand history with digital innovation, creating a refined yet playful experience.
Impact
The showcase expanded Estée Lauder’s reach to new audiences, strengthened its digital presence, and redefined luxury branding in the metaverse—making beauty exploration interactive, social, and unforgettable.
